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	<title>The Idea Guy Blogeth... &#187; wi-fi</title>
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		<title>Bluetooth, The Next Generation</title>
		<link>http://www.idealabsinteractive.com/blog/post/bluetooth-the-next-generation/</link>
		<comments>http://www.idealabsinteractive.com/blog/post/bluetooth-the-next-generation/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 08:48:21 +0000</pubDate>
		<dc:creator>Idea Guy</dc:creator>
				<category><![CDATA[Post]]></category>
		<category><![CDATA[bluetooth]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wi-fi]]></category>

		<guid isPermaLink="false">http://www.idealabsinteractive.com/blog/?p=27</guid>
		<description><![CDATA[&#8220;Speed&#8230; the Final Frontier. These are the voyages of the humble Bluetooth dongle. Its continuing mission to transfer data faster&#8230;&#8221; &#8230;up to 21 Mbps faster than its current 3 Mbps speed! So how do you get Bluetooth to 24 Mbps? Apparently, devices with both Bluetooth 3.0 and 802.11 Wi-Fi capabilities will first pair with each other over Bluetooth. If the data to be transferred is bulky enough, the devices will [...]]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;Speed&#8230; the Final Frontier. These are the voyages of the humble Bluetooth dongle. Its continuing mission to transfer data faster&#8230;&#8221;</em></p>
<p>&#8230;up to 21 Mbps faster than its current 3 Mbps speed!</p>
<p>So how do you get Bluetooth to 24 Mbps?</p>
<p>Apparently, devices with both Bluetooth 3.0 and 802.11 Wi-Fi capabilities will first pair with each other over Bluetooth. If the data to be transferred is bulky enough, the devices will automatically switch over to the faster Wi-Fi protocol to transfer data. If not, data transfer will be performed using the Bluetooth protocol.</p>
<p>An optimal combination of power management and performance!</p>
<p>To quote <strong>Michael Foley</strong>, executive director of the <strong>Bluetooth SIG</strong>:</p>
<blockquote><p><em>&#8220;This is the wireless technology equivalent of &#8216;low hanging fruit&#8217;. What we&#8217;re doing is taking classic Bluetooth connections &#8211; using Bluetooth protocols, profiles, security and other architectural elements &#8211; and allowing it to jump on top of the already present 802.11 radio, when necessary, to send bulky entertainment data, faster.&#8221;</em></p></blockquote>
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		<title>In-flight workaholics, rejoice!</title>
		<link>http://www.idealabsinteractive.com/blog/post/in-flight-workaholics-rejoice/</link>
		<comments>http://www.idealabsinteractive.com/blog/post/in-flight-workaholics-rejoice/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 12:25:06 +0000</pubDate>
		<dc:creator>Idea Guy</dc:creator>
				<category><![CDATA[Post]]></category>
		<category><![CDATA[airline]]></category>
		<category><![CDATA[in-flight]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wi-fi]]></category>

		<guid isPermaLink="false">http://www.idealabsinteractive.com/blog/?p=5</guid>
		<description><![CDATA[Several airlines are installing Wi-Fi on their planes to allow travelers to connect to the Internet, in-flight. The idea of in-flight Internet access has been around since a number of years. Initial implementations of the feature simply involved having a web-server with a very very large cache of web pages &#8211; a simulated Internet experience, if you will. But this is LIVE Internet &#8211; the real deal! And you get [...]]]></description>
			<content:encoded><![CDATA[<p>Several airlines are installing Wi-Fi on their planes to allow travelers to connect to the Internet, in-flight.</p>
<p>The idea of in-flight Internet access has been around since a number of years. Initial implementations of the feature simply involved having a web-server with a very <em>very</em> large cache of web pages &#8211; a simulated Internet experience, if you will.</p>
<p>But this is <strong><em>LIVE</em> Internet</strong> &#8211; the real deal! And you get to access it wirelessly, from the comfort of your laptop.</p>
<p>So, is it time to add the <em>clickety-clackety</em> of keyboards to the already present melange of in-flight sounds?</p>
<p><strong>Perhaps not.</strong></p>
<p>While struggling airlines might view the service as a way to gain an edge in attracting passengers (and also as a new source of revenue) in-flight Internet may take some time to get its wheels off the ground.</p>
<p>This is what <strong>Daryl Schoolar</strong>, from <strong>In-Stat</strong> (a technology research firm in Scottsdale, Ariz) has to say:</p>
<blockquote><p><em>&#8220;Wi-Fi in the air is not going to be like what you get in your house. It&#8217;s going to be slower than what you&#8217;re used to and movies may appear shaky.&#8221;</em></p>
<p>His research shows that people will pay for WiFi when they have no other way to log onto the Internet.</p>
<p><em>&#8220;Airplanes have very captive audiences. Some people think it&#8217;s OK to pay $7 for a Budweiser on the airplane when they can get the same beer for a dollar at a convenience store. They are willing to adjust their expectations.&#8221;</em></p></blockquote>
<p>There are two main technologies being used &#8211; satellite-based and ground-based.</p>
<p>While the satellite-based variant one is a no-brainer, the ground-based variant is interesting &#8211; Two antennas (under the plane) capture signals from cell towers on the ground, making the plane a moving Wi-Fi hot-spot!</p>
<p>A number of American airlines are currently in the race to implement in-flight Internet: Southwest Airlines, Delta Air Lines, Virgin America, American Airlines and United Airlines.</p>
<p>Standard rates: $7.95 (hand-held), $9.95 (laptop, 3 hour or lesser short haul flight) and $12.95 (laptop, long haul flight).</p>
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